(FALL 2024) The Island of Elyth is a visionary exploration of sustainable urban design circa 2074.
This 15-minute city concept reimagines a harmonious future where nature and humanity exist symbiotically, working together to prioritize accessibility, wellness, and cultivation.
Elyth envisions a lush, overgrown island where every essential need is a short walk, bike ride, or train ride away. This project combines innovative thinking with grounded realism, offering a glimpse into a fictional, hopeful world.
GOAL: City Identity, Brand, Sub-brand,
1) Island of Elyth + Glourish
2) Elyth Wellness Center and Healing Arts
3) Prosperus Biophilic Therapeutics
4) Sparkberry Fungaceuticals
GLOURISH— This is a conceptual fashion show, inspired by the rich textures and forms of nature, blending whimsical fantasy with avant-garde design.
I wanted to reimagine runway fashion through the lens of fungi, insects, and organic growth. Each piece in the series is meant to tell a story of transformation, and celebrate the beauty of nature’s imperfections and its infinite creativity. Ideally, this would be part of the Elyth Wellness Center & Healing Arts.
ELYTH BIOSPA & HEALING ARTS — On the Island of Elyth, there is a gorgeous wellness center built entirely from mycelium. The Elyth Wellness aromatherapy line was created with the belief that wellness begins with the senses. Promoting balance and emotional well-being through carefully curated scents, grounding qualities of the natural world, and offering a tactile connection to its healing properties, this identity is inspired by the scents from the Wellness and Healing Arts Center itself.
PROSPERUS BIOPHILIC THERAPUTICS— As the sub-brand of the Elyth Wellness Center, Prosperus exists as the hotspot for biophilic, futuristic therapies, and one of the backbones of the wellness center. This brand was created to hold a balance between clinical therapeutics and the whimsical world of Elyth, unlocking unique healing treatments and activating the center of the mind. It may seem intimidating, but the tech is legit.
Acting as the final sub-brand, Sparkberry fungaceuticals (playing on pharmaceuticals) is the playful, poppy, and nostalgic brand that really targets both the older generation and a newer audience. Sparkberry offers your daily intake of fungi, wrapped in an adorable package, coming in green reishi, lions mane, and pink oyster!
